The Boss Vegan Origin Story

It Begins...

My path to veganism was a long one, and then like a lot of things it happened all of a sudden. It reminds me of my favourite Regina Spektor song, ‘On The Radio’:

This is how it works

You're young until you're not

You love until you don't

You try until you can't

You laugh until you cry

You cry until you laugh

I could add “you’re a meat-eater until you’re not”.

I had felt uncomfortable about eating animal products for a fairly long time, years at least, but I hadn’t quite accepted that I could actually become vegan - I remember it seeming quite daunting to my non-vegan self. What pushed me to find the resolve to change was suddenly developing a fairly serious health condition (idiopathic chronic pancreatitis) which benefits from a low fat diet. I saw this as a chance to change things for the better.

So I said to my girlfriend “Let’s go vegan!”. At first she was pretty skeptical of the idea, she really didn't think we could do it, especially stopping eating dairy, but I went online straight away and bought some very good vegan cookbooks (there are so many of them!) to help us start out. From that very day we have not looked back, that was about 5 years ago now.

The Don't Eat Us For Breakfast Club women's t-shirt


Available in both men's and women's styles.

Yes, we ship globally! Check shipping page for details.


And then it grows

Why did we decide to make vegan t-shirts? A few reasons. Firstly, we wanted to do something creative with our commitment to animal rights and veganism. We’ve both worked in creative fields for a long time (me as a graphic designer and web developer and Jody as a writer and communications consultant), but we rarely get to work on things which we personally feel strongly about.

We thought about how we’d like our work lives to be - in an ideal world - and we realised if we could spend more time working on things we really care about we’d get a greater sense of fulfilment from our work. If we could grow Boss Vegan to the point where it fills a substantial portion of our days at work we’d be very happy indeed.

Secondly, we wanted to create something where helping animal charities is an integrated part of the business model. From the very beginning donating a portion of our profits to The Humane League has been at the centre of our vision for Boss Vegan. Although the size of donations is small at the moment, we very much look forward to increasing it as we grow.

Thirdly, we’ve noticed that the vegan community get a pretty bad wrap online. We wanted to become more active in putting out positive messages and images about veganism. T-shirts can be a good way spread ideas and messages online, they can be easily shared and they create an immediate impression, they also allow the messages and images to get out of the cyber and into the real world.

And then it grows some more

We’re proud to be a part of the global community of vegans, people who like us have found the resolve to make a change for the better in their own lives which has such a profound effect on reducing suffering in the lives of animals.

If you like what you’ve seen or read on our website and want to help us grow we’d very much appreciate your support. Apart from buying any products you like, you can support us in a variety of ways; by following us on Facebook or Instagram, by sharing our website with your friends on social media such as Facebook and Twitter or by writing about our products or articles on your own website or blog.